Accruent's dominance of the enterprise location management markets stems from the skill, experience and vision of the executive management team. Under their leadership and guidance, Accruent has become one of Southern California's fastest growing technology companies. Accruent's executive management team has built a solid track record for success by securing some of the world's most recognizable brands as their customers, including Lockheed Martin, Michigan State University, Payless ShoeSource, The Home Depot, BAE Systems, Yale University, CVS/Caremark, Nortel, and Staples. Accruent's executive management team includes:
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Mark Friedman
Chief Executive Officer
 Mark Friedman founded Accruent in 1995 and established the company as the leading provider of enterprise location management solutions. Accruent's solutions are used by 20% of the Fortune 500 and 40% of the Top 100 Retailers. In his role as CEO, Mark is responsible for directing Accruent's overall vision, corporate strategy and operations.
Under his leadership, the company received two Dorsey Awards for excellence in customer service, was recognized as Software Developer of the Year in 2006, and was named to the Deloitte & Touche Technology Fast 50 list for the last seven consecutive years for achieving outstanding revenue growth.
Mark was recognized as a finalist for the Entrepreneur of the Year award, was named as one of the Top 30 People to Watch in commercial real estate, and was recognized as one of the Top 40 People Under 40 in retail. He is also a recipient of the BridgeGate20 Award.
Mark holds a bachelor's degree in Computer Science from Tulane University's School of Engineering.
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Van Goodrich
Chief Financial Officer
As Chief Financial Officer, Van Goodrich directs the company's corporate accounting, financial planning, reporting, and is also responsible for human resources.
Prior to joining Accruent, Van was with Deloitte & Touche for 5 years in the Los Angeles and Sydney, Australia office where he worked in their Assurance & Advisory Technology Practice. During that time he participated in filing multiple IPOs for companies with a total market cap of $3.7 billion as well as helped complete several acquisitions of publicly traded companies.
Van is a CPA, licensed in the State of California. He has a BS Degree from California State, Long Beach.
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Anand Rau
Vice President, Engineering
As Vice President of Engineering, Anand leads Accruent's engineering organization and is responsible for development of all Accruent product lines. Prior to Accruent, Anand had more than 19 years of software development and product management experience in delivering enterprise-class, mission-critical software applications. He has successfully developed and launched products in several markets, including IT risk management, supply chain management, industrial automation, and medical devices. Anand is known both for his technology and team leadership skills.
A proven entrepreneur, Anand was a co-founder and vice president of engineering at RiverOne, Inc., where he served as chief architect for solutions that run complex supply chains for companies representing around 25% of the global electronics industry. Following RiverOne’s acquisition by i2 Technologies (ITWO), Anand established i2’s offices in Southern California and also led the integration process. His diverse career spans software development and leadership roles at organizations ranging from startups to Hewlett Packard Company, and includes both domestic and offshore development and both on-premise and hosted delivery. Most recently, Anand architected and delivered a revolutionary solution for IT risk management.
Anand holds Master Of Science degrees in Computer Science and in Physics from Worcester Polytechnic Institute, Worcester, Massachusetts. |
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Bart Waldeck
Vice President, Marketing
As Vice President of Marketing, Bart Waldeck is responsible for Accruent’s business development, marketing communications, field marketing, and product marketing functions. Additional responsibilities include the identification of ecosystem partners and solution evangelism.
Bart brings more than 12 years of industry experience in software and real estate to Accruent, with specific focus on enterprise real estate management and performance. Prior to joining Accruent, Bart was VP of Business Development at Lucernex Technologies, a real estate lifecycle software pioneer. He has also held executive positions as Managing Director at NorthStar Advisory Group, Manager of Financial Services at CB Richard Ellis, and worked for Accenture in their global retail practice.
Bart received his BS in Economics from Northern Illinois University, and his MBA in International Marketing & Finance from the Charles H. Kellstadt Graduate School of Business at DePaul University.
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David Kim
Senior Director, Product Management
As Senior Director of Product Management, David Kim leads Accruent’s product management team and is responsible for ensuring that the Accruent and FAMIS product lines meet the current and future needs of the customers they serve.
David brings over 10 years of product management leadership experience in the enterprise software industry, developing solutions that deliver maximum ROI across a wide cross-section of industries and business processes. Prior to joining Accruent, David served as Director of Product Management for Experian, overseeing the delivery of a product line serving the highest growth segment of Experian's customer base. David's varied experience also spans product management leadership positions at i2 Technologies and Kirus Solutions and management consulting at PRTM.
David has an MBA and Master's degree in Engineering from Stanford University and a BS in Mechanical Engineering from Duke University.
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Jeffrey Peel
Vice President, Professional Services
As Vice President of Professional Services, Jeffrey Peel is responsible for understanding customer’s goals and objectives and ensuring their successful achievement through the delivery of Accruent solutions. In this role, Jeff also works closely with Accruent’s Engineering team and assists with product implementation readiness.
Jeff has been with Accruent for over 10 years and has intimate knowledge of Accruent’s customer base and solutions. His background in Corporate Real Estate, Facilities Management, and application design provides a unique perspective that has enhanced implementation practices. Prior to joining Accruent, Jeff held positions at PriceWaterhouseCoopers and ComTek Cadd Company. Jeff's skills have been applied to information management solutions in the corporate, pharmaceutical, retail, and financial services industries.
Jeff has a Bachelor of Engineering and an MBA from the Stevens Institute of Technology.
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Melissa Sitton
Senior Director, Customer Support and Technology Solutions
As Senior Director, Customer Support, Melissa Sitton is responsible for the management and delivery of customer service, including Support and Client Management. Melissa’s primary objective is to deliver long-term value to Accruent’s customers through a singular focus on customer satisfaction and success.
Since joining Accruent in 2005, Melissa has played an integral role in serving Accruent’s customers through client management, solution design and delivery, and has acted as a customer advocate within the organization. Melissa’s background includes strategy and transformation consulting and real estate and supply chain software and consulting. Prior to joining Accruent, Melissa held positions with Ariba, Lucernex, and Ernst & Young/Cap Gemini.
Melissa received a Bachelor of Communications from Ouachita Baptist University.
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Paul Rafalowski
Vice President, Sales
As Vice President, Sales, Paul Rafalowski is responsible for overseeing all sales related functions. His primary objective is to drive the long-term growth and profitability of the company through the acquisition and development of customer relationships.
Paul brings over 15 years of domestic and international enterprise software experience to Accruent. Prior to joining Accruent, he served on the executive team at IntraLinks, Inc., as the Managing Director of Asia Pacific. He also held senior sales leadership positions within InnerIQ, Inc. and Parametric Technology Corporation (PTC).
Paul holds a Mechanical Engineering degree from the University of Pittsburgh.
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Tim Langan
Vice President, Data Services
As Vice President, Data Services, Tim Langan is responsible for Accruent’s data transformation business. His team uses a patented process to deliver best in class quality data to our clients enabling immediate ROI at implementation. Over the past two years Accruent has delivered over 99.95% client verified accuracy. This business includes the abstraction of legal documents such as leases as well as other less technical document types. It also focuses on ongoing data work for Accruent clients around lease abstraction, maintenance scheduling, and administration activities
Tim developed his expertise in process and technology during his 17 years in supply chain and manufacturing management and consulting. Prior to joining Accruent Tim ran regional sales for Connection to eBay, a venture funded by eBay and Accenture focused on managing online eBay sales for large companies. He was also a General Manager at Simplexis (acquired by publicbuy) running the Co-op vertical delivering B2B ecommerce solutions in the education space. Tim began his career at General Motors holding various positions including Plant Operations Manager in Mexico City, Mexico and Plant Quality Manager in the USA.
Tim has an MBA from the University of Chicago, and a bachelor’s degree in Engineering from Purdue.
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Todd Dees
Director, Strategic Programs
As Director of Strategic Programs, Todd Dees works across the organization directing the implementation of strategic initiatives and best practices to improve company profitability and efficiency.
Todd brings 20 years of experience in software implementation and management consulting, with specific focus on enterprise transformation, process innovation, and operations improvement. Prior to joining Accruent, he held senior positions in professional services and operations with Alexander Proudfoot, S1 Corporation, Deloitte, and The Coca-Cola Company.
Todd earned his BS in Industrial Engineering from The University of Alabama and his MBA from the McCombs School of Business at The University of Texas at Austin.
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